This puts the government in a tricky situation, and means that reeling off positive economic statistics alone isn’t going to be enough to shift the public’s negative mood and could come across as tin eared and risk making the same mistakes as the Biden administration.
But there’s a very good reason for the public’s economic pessimism: everyday experiences of the cost of living crisis still dominate how people judge the economy, and these experiences often haven’t improved. As recently as January, we found that half of Britons (51 per cent) say they are cutting back on luxuries, 46 per cent are going out less to restaurants, pubs and the cinema, 36 per cent have reduced their heating or electricity use, and 17 per cent say they have skipped meals in recent months to cope with the cost of living crisis. And this week, we found that 59 per cent of Britons are unsure if the crisis will ever end - the highest since we began tracking in 2022.
While the government may want to celebrate signs of economic improvement, it will need to take care not to appear blind to the fact that, for many, the economy feels as broken as ever.
Gorton and Denton: A dispatch from the by-election
Speaking of the cost of living crisis, this week Andy Burnham quoted our research in his speech following the by-election result. He described our finding that three in five Britons worry the cost of living crisis will never end as “code red for Westminster politics”.
In our report on the Gorton and Denton by-election that we published this week - based on focus groups conducted on the day the result was announced with Green, Labour and Reform voters - we found that the cost of living crisis was one of the key drivers of the dissatisfaction that defined the election.
We just don't seem to be any further forward from when the Conservatives were in, no one feels any better off. And as people have said earlier, the cost of living crisis is probably one of the biggest things for everybody, and we're all no different, we're no better off (...) one of the big things is the housing crisis that we've got. There's not enough houses to go around. There's a lot of people homeless. People are paying extortion at rents in private houses with private landlords. I think it's a big crisis that needs tackling
Sarah, Prison Officer, voted Green
I don't think they've handled the economy very well. Every day you go shopping, it's just the same amount of money buys less for you. Let's say four years ago, I didn't bother going to the yellow sticker side of things, but now I find myself in the last one, two years, I go to the yellow stickers first and then fill up, which wasn't something I felt, not that I was better than others, but I felt perhaps other people, because since I'm working, other people needed that. But now I'm like, nope, I'm going there. It's all man for himself kind of thing.
Hafsa, HR Officer, voted Labour
And this concern and anger about the cost of living fed into a broader sense that the political mainstream is incapable of delivering - and that it might be worth “trying something new”, even if this is something untested.
I didn't vote Green. I did vote Reform. I mean, none of them are winners, let's be honest. They've all got their drawbacks. Labour have just made an absolute arse of it. The Tories have made an arse of it. I thought I would try something new.
Jack, Personal Trainer, voted Reform
I think I feel a bit disillusioned with Labour altogether. I’m done with Labour for now. I need something new.
Esther, Assessment Officer, voted Green
You can read the full report here: |
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